With the rapid growth within the Graphic Design & Communications industry there has been some confusion about terminology. Here we have listed some of the more common phrases and terms.
Graphic Design: The process of using images and text to present and communicate visually. Graphic Design is also used to describe the finished product ("a piece of graphic design").
Identity, Corporate Identity & Logos: All of these terms relate to a similar concept in design. The personification of a business or individual to be in harmony with and facilitate the ideas and concepts the business stands for. The logo is the potential end result, while both the terms Identity and Corporate Identity represent a much broader spectrum of work and ideas that work in conjunction with the logo.
Web Design: The design and graphical presentation of content to be shown on the internet in the form of Web Sites and other Web Applications.
Web Programming & Development: A more techinical direction including e-commerce, server side programming and writing web code.
Negative Space: In the Graphic Designers world, negative space is not a negative design element at all. Understanding graphic communication and the implications of professional graphic design in relation to the intended audience is crucial. The use of space in graphic design can convey a message of quality, by designing a layout with lots of space, or of value for money, by filling available space.
Typography: The art and techniques of type setting and type design. Performed by graphic designers, typographers, graphic artists etc. The digital age has opened the door to a whole variety of graphic possibilities with regards to typography.
Leading & Kerning: Terms such as leading, kerning, tracking etc. These are a graphic designers tools to aid legibility. The ease with with the audience can read a document will be key in their understanding of the message.
Related Terms for Graphic Design:
Take a look at the samples of our graphic design work available on our website, from original Logo and Corporate Identity Design, to Professional Graphic Design samples in stationary, brochure, flyer, packaging and advertising designs.
If your a company or business in Mississauga, and your tired of the usual Graphic Design why not call us. Our In house Design services and expert Graphic Design solutions will not dissappoint.
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